A well executed email campaign does not negate bounce management. Bounce management is an integral part of any email marketing service. Why? Managing bounced emails reduces time and money, while preventing your company from being blacklisted as a spammer. For this type of management control, you need the right email marketing clarification and service. Your email marketing assistance should give you the tools needed, with an experienced team of specialists on call to help you accomplish a high deliverability rate.
You Can't Fix What You Don't Understand: Your bounce management theory needs to include sophisticated and robust features, helping simplify the process. A good bounce management theory focuses on breaking down all bounce reports into several categories, enabling clients to decipher each problem, bringing clarity and workable qoute solving solutions.
Understanding Bounce Reports
A soft bounce is an email message that gets as far as the recipient's mail server (its address is recognized) but is bounced back, undelivered, never reaching the intended recipient. A soft bounce occurs when:
A server has Dns problems A mailbox is full An email message is too large (attachment) A mailbox is no longer valid An email address is misspelled
A hard bounce is an email message that is returned to the sender, constantly undeliverable. A hard bounce occurs when:
An email has an invalid address A domain name does not exist There are misspellings A server blocks emails with attachments A server blocks your Isp address (blacklisted)
Remember the 11th Commandment - Thou Shall Not Spam. Every email marketer needs to know and comply with the Usa federal law ("Can-Spam" law) in their email marketing practices. This law covers roughly every facet of fraudulent and deceptive practices perpetrated by spammers. Your email marketing software should be specifically designed to help originate and send out legal email mass marketing campaigns. Every person needs to play by the rules.
Can-Spam compliance - All seasoned marketers know that no one has a total deal with on spam compliance and bounce management. Though an exhaustive uphill battle, there are many proven remedies, once applied, that can promote and added a campaign to a thriving deliverability rate. Here are some prominent guidelines from the Can-Spam compliance Guide for Business:
False or misleading headers: When you send an email, it must show your company name, location and Isp provider. Deceptive subject lines: Your subject line must accurately reflect the content. Clear and conspicuous opt-out links: An opt-out link is visible; opting out is simple without added steps necessary. Use a valid bodily postal address. "This can be your current road address, a post office box you've registered with the U.S. Postal Service, or a private mailbox you've registered with a market mail receiving department established under Postal assistance regulations."
A company should never underestimate the need to heighten their bounce management stats. Leveraging bounce data not only improves deliverability, but helps reserve a solid and safe bet sender reputation.
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