You need to provide good capability facts into your emails, if you do not want that your messages seem as unsolicited.
Spam complaints are the estimate one qoute for email marketers. So treat them well. Holding your complaints to the lowest possible level will precisely benefit you in the long run. Be specific about the content of the emails you send out. Branded messages is all the time a must, recipients identify your emails.
When you send emails, do not embed images because often are blocked or filtered. Don't use JaveScript, optic Basic or other scripting language in your message. Be specific about using words commonly used by spammers
You can sell out your complaint rate including your company's name in the "from" field. Remind users in the email that they are subscribed to your list. Consist of an unsubscribe link in every email. Take care about the capability of your list. When you send a large quantity of undeliverable message your Isps will notice and if these happens often Isps can blocked the sender.
Spammers often use very low capability list. These list often are outdated and very high rate of undeliverable messages. Keep you list clean, deleted email addresses that are no longer deliverable.
Two types of email bounces " hard bounces and soft bounces."
Soft bounce occurs when recipient's inbox is full, mail server is temporary down or other delivery error. Hard bounces are those that are caused by permanent errors. You must remove them of your list. These are some of these codes that are sent back form Isps "undeliverable addresses", "unknown address", "user unknown", "mailbox not found."
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