Most of this new technology in place is self explanatory, and is authentically tested by monitoring a Windows Live Hotmail email account. Determining whether or not your email message is eligible for a Hotmail junk briefcase can be done by testing and adjusting message headers, branch lines and article of email messages.
Another new Hotmail practice is Ip throttling, which restricts the whole of inbound emails Hotmail will accept, per sender Ip address until it reaches a consistent whole of emails. Once reaching that number, then "sending permanence" is established and the throttling is supposedly lifted. Agreeing to Microsoft, consistency of Ip address is imperative to sacrifice spam activity:
Sending "permanence" (Consistency) - Sending from the same Ip address with consistent volumes and frequencies month over month is ideal. Spammers tend to "pop up" on an Ip and disappear. Infrequent senders who send large volumes once a month or regular can be an indicator of a spammer or a compromised server."
What this means to new legitimate mass email marketers is that there will be an elimination duration of sorts when sending to Windows Live Hotmail accounts. Until the magic threshold is reached, a new sender, using an unfamiliar Ip, will not have much success sending to Hotmail accounts. Since Microsoft did not release any of the thresholds, the marketer will have to guess how many Windows Live Hotmail mail addresses to consist of in a campaign.
Delivery strategies
Some strategies to help keep up Hotmail deliverability until the Ip is recognized is to break out the affected addresses from the main campaign, and send the list in smaller chunks, until deliverability improves. an additional one option is to decide which of these affected accounts have a history of being responsive. Recipients with no opens or clicks recorded should be filtered out to ensure that only the most active Windows Live Hotmail accounts are included in a campaign. It is imperative that dormant Windows Live Hotmail accounts that show no activity for some months are culled, because after so much inactivity, those addresses are converted over to spam traps, and any legitimate marketing still sending to them will be caught.
The Smart Network Data Services program, or Snds, provides normal facts on Windows Live Hotmail delivery issues for a specified mail server. Plainly add the mail server's Ip address to track and view where Hotmail is showing delivery problems. While the facts is rather general, it is a valuable tool to help recognize problems so they can be addressed.
Some examples of what Windows Live Hotmail sends on the Snds schedule consist of spam filter results which are broken down into three categories, Green, Yellow, and Red, based on an combination score from a whole of spam filter technologies in place. Unfortunately, the narrative does not expound what triggers a yellow or red score. A more valuable measurement is the spam complaint rate, which is the whole of complaints divided by the whole of emails in a 24-hour period. Windows' recommended target is under 0.3%. Once logged in, the Snds provides a good breakdown of each highlight it has tracked and what the results mean.
Windows Live Hotmail also introduced a new Junk Email Reporting program, where bulk email senders are invited to apply to help alleviate spam. After supplying a bit of facts for the program, more data is shared after your facts is verified.
If nothing else, signing up for this schedule can help you keep track of what's going on with Windows Live Hotmail -- the second largest email Isp victualer on the Internet. Who knows, maybe it will eventually help get rid of spam too.
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