Email deliverability can be tricky. You have to deal with spam filters, blacklisting, whitelisting, bounces and more. In this description I'll share with you 20+ tips to make sure your emails get delivered. You may need a unblemished company email marketing principles which includes the software to originate campaigns, the server and Mta to send email, and specialist email deliverability advice.
Frequency and Subscription
Hotmail Deliverability
Never send an email to man that won't be expecting to get an email from you. Make sure all your sign ups are clear and are duplicate opt in Make sure you regularly (7 or 8 days after every send to allow for delivery attempts to non existent domains) take off emails from your list that are bouncing or you may end up sending to spam traps Send a smaller email weekly rather than a large one monthly. This will allow you to keep your list more up to date and will keep your newsletters as something incredible to your users and less likely to be marked as spam. Smaller emails are also easier for your customers to skim surrounded by their other emails. Always include an unsubscribe link in your emails Test and make sure the unsubscribe link truly works. If the unsubscribe returns an error they may just mark you as junk instead of letting you know it's broken Never try to hide who the email is coming from Make sure who the email is coming from is going to be who the subscribers expects it to be coming from Make the unsubscribe process easier than the subscribe process
Server Setup
Ensure your mail server is not an open relay - Wikipedia has some information on what this means and you can test this here. Ensure that postmaster@yourdomain.com and abuse@yourdomain.com go to man that can and will truly do something about complaints Make sure your transmit and reverse dns for your mail server match up Ensure your email server is not listed on any Rbl (realtime black lists) Setup Spf for you domain so that other citizen have a harder time pretending to be you. This can also help with Hotmail deliverability (SenderId truly but in most cases it works out to the same thing) Setup domainkeys to help with deliverability to Yahoo mail accounts Some web mail systems (e.g. Hotmail) base (at least in part) junk filtering on the prestige of your ip address. If you have only just gotten an Ip and are getting filtered to the junk then you may need to build up prestige as a legitimate mailer before you stop getting filtered to the junk mail folder Dkim will become more prominent in the time to come but for now (July 2007) it doesn't seem to be used by anyone Ensure that you send from a domain which truly has Mx records setup in Dns and that each mail server listed will accept mail for the domain you are sending from
Email article and Design
A pretty email is nice to look at but the most prominent thing is getting your information to your subscriber so don't get too fancy with the design. Lots of compose elements will get stripped out by mail clients and Outlook 2007 will display hardly any of them Don't use spam like words and phrases in your email If you include a text part (and you should) be sure to have the article of that be a true text representation of the text in the html version Don't include too many images in your email (1-2 per email should suffice) or some filters will flag it Don't use a similar colour for your text as the background it is on (e.g. Medium gray text on light gray background) or some filters will see that as trying to hide text Don't use images or send attachments that are too large. 300Kb should be the absolute max size of the email so be sure to make sure the total for images and attachments comes in well under that (adding a file to an email will growth the size by about 30% just in encoding it) so you need to take that into observation too Make sure the article of the email is what the subscriber signed up to receive. Don't send them emails about sprockets if they only wanted to know about cogs. Don't include a singular large image in your email if you can avoid it since this is how most spam nowadays seems to operate
Netgear MR814 802.11b Wireless 4-Port Cable/DSL Router Review
Netgear MR814 802.11b Wireless 4-Port Cable/DSL Router Feature
- Connect to a cable/DSL modem and get wired or wireless Internet access for all your computers
- Compatible with most 802.11b wireless networking devices
- Firewall, 128-bit Encryption, Parental controls
- Smart Wizard automatically detects ISP type, Port Range Forwarding, Exposed Host (DMZ), URL Content Filtering, E-mail Alerts.
- Compatible with Windows 95, 98, Me, NT, 2000, XP, Mac OS, NetWare, UNIX, and Linux
List Price : $99.99
Price : $99.95
Netgear MR814 802.11b Wireless 4-Port Cable/DSL Router Feature
- Connect to a cable/DSL modem and get wired or wireless Internet access for all your computers
- Compatible with most 802.11b wireless networking devices
- Firewall, 128-bit Encryption, Parental controls
- Smart Wizard automatically detects ISP type, Port Range Forwarding, Exposed Host (DMZ), URL Content Filtering, E-mail Alerts.
- Compatible with Windows 95, 98, Me, NT, 2000, XP, Mac OS, NetWare, UNIX, and Linux
Netgear MR814 802.11b Wireless 4-Port Cable/DSL Router Overview
Designed specifically for home and small office use with plug-and-play installation. You'll be Web surfing in minutes with the Install Assistant to guide you through each step and on-screen help that's there when you need it. The unique Smart Setup Wizard technology automatically detects your ISP connection type - saving you time and effort. Front lighted icons display status at a glance. Works with PCs, Macintosh, and virtually all Ethernet devices, and comes with a vertical stand to save desk space. NETGEAR even includes the cable (a value) for your first computer to save a trip back to the store.Netgear MR814 802.11b Wireless 4-Port Cable/DSL Router Specifications
Amazon.com Product Description When you connect your cable or DSL modem to the Netgear MR814 wireless router, you'll enjoy wired or wireless Internet access for all your computers, and you'll be assured of protected communications on your home or small office network. This three-in-one router, switch, and wireless access point allows you to share your Internet connection, files, and printers with other computers on the network.You'll be surfing the Web in minutes with Install Assistant to guide you through each step and onscreen help that's there when you need it. The unique Smart Setup wizard automatically detects your ISP connection type, saving you time and effort. Lighted, front-panel icons display status at a glance. The router works with PCs, Macs, and virtually all Ethernet devices. A sophisticated network address translation (NAT) firewall protects against Internet hackers, while a virtual private network (VPN) pass-through allows users secure access to corporate networks. Powerful encryption (40-, 64-, or 128-bit) protects against eavesdroppers, and address authentication restricts connections to specific wireless adapters--only those you approve are allowed to use your network. E-mails notify you of Internet activity, and content logging and filtering limit access to inappropriate Web sites. Roam your home and office with the freedom of a Wi-Fi notebook computer. Distribute MP3s, digital movies, and photos with ultrafast, wired LAN ports capable of speeds of 200 Mbps. Preprogrammed port-forwarding setups simplify playing multiplayer games and hosting Internet services. Share a single broadband connection with up to 253 users to give everyone simultaneous access to the Internet. The Netgear wireless router provides a powerful 2 dBi detachable antenna for longer wireless range, and delivers double the memory and a 50-percent-faster CPU than many popular routers. The Netgear MR814 comes with a three-year warranty. |
See a detailed diagram of how to integrate the Netgear MR814 into your home network. |
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Email Deliverability Guide 101
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